Evidence

If you were assessing a new patient, you wouldn’t guess.

You’d look at the symptoms,
You’d assess the underlying cause
You’d prescribe the right treatment plan
And you’d measure the outcome.

We approach marketing exactly the same way.

Here are some of our clients and the improvements they have seen in the acquisition and retention of new patients since engaging with New Patient Flow.

Grand Slam Physio
NEW PATIENTS PER MONTH
65

Before

137

After Stage 1

“We started working with Marc and found immediate results… It was the best thing that we’ve ever done.”

Ben Herde
Grand Slam Physio
Symptoms
Previous campaigns seemed to yield existing patients or just not understand their unique position as a sports physio.
Diagnosis
No deep dive into the keywords coming through and what results they were bringing. Reporting was very surface level, only about impressions or clicks.
Treatment
More detailed reporting and back and forth brainstorming to really understand what delivers new patients that repeat-book best.

Outcome: A massive traffic increase and a fast increase in new patient bookings. The owner has the clarity to know what’s coming and make confident adjustments accordingly.

Chiropractic Moves
NEW PATIENTS PER MONTH
26

Before

37

After Stage 1

“They know how a small practice works and they do it right. Highly recommend.”

Michael O’Doherty
Chiropractic Moves
Symptoms
Multiple agencies pushing for higher spends before proof of concept. A lot of pressure to push ads with big promotions and discounts, but quality of leads was very low.
Diagnosis
The issue was never promotion or price points, but ad spend was wasted on existing patients and content was generic.
Treatment
We put all ad targeting and keywords through a fine tooth combe to ensure only high value new patients would come through who are more likely to return long term.

Outcome: An instant reduction in cost per new patient, and quickly seeing far more ideal paediatric and pregnancy patients.

Hornsby Kuringai Psychology
NEW PATIENTS PER MONTH
12

Before

24

After Stage 1

“I wanted to double my booking goals. That's been met, and exceeded. So I'm having to, you know, push people out now.”

Jacqueline Schell
Hornsby Kuringai Psychology
Symptoms
Previous non-health agencies not understanding the unique, complex services. No grounds gained trying to target national-level searches.
Diagnosis
Content and site structure didn’t represent the offering clearly, Google and new patients can’t easily find nor understand the value.
Treatment
A 2 month intensive SEO campaign that rewrote the site and separated local vs national offering goals.

Outcome: Huge rank wins in a high level service offering, instantly seeing more than double new patients coming through consistently.

North Carlton Osteopathy
NEW PATIENTS PER MONTH
39

Before

58

After Stage 1

“The security of knowing the money that you’re spending is having a direct outcome is just fantastic.”

Bruce Duncan
North Carlton Osteopathy
Symptoms
Felt completely in the dark with previous agencies. There was no real connection from the work being done to an unmet booking gap.
Diagnosis
No clear goal vs time measurement. Website and ad content was generic and not AHPRA friendly.
Treatment
A clear layout of booking goals by the month with flexible budget constraints to assure ROI is clear and on track. Full SEO Foundations and ads campaign.

Outcome: Rank and traffic gains created higher quality bookings from all digital channels, with the means to tweak as needed long term and control the flow of new bookings.

OT Assessed
NEW PATIENTS PER MONTH
1

Before

8

After Stage 1

“The team has made everything easy, and we’re already seeing great results."

Dean Madden
OT Assessed
Symptoms
A previous agency pushed for higher and higher spends in Meta ads only. Leads were extremely expensive and didn’t seem to convert at all.
Diagnosis
Meta was the last channel we’d recommend, there was better opportunity in SEO and Google Ads given audience behaviour.
Treatment
We started with Google Ads to prove our audience concepts and get some bookings in the door to organically grow further opportunity.

Outcome: The speed and quality of new patients was far superior, after 2 months the campaign grew to other channels and the team is already full and hiring new staff to fill the demand.

OsteopathyOne
NEW PATIENTS PER MONTH
73

Before

99

After Stage 1

“Our phones are ringing a lot more consistently.”

Dean Wright
OsteopathyOne
Symptoms
Had worked with agencies that were ‘ok’, but weren’t delivering any rank results nor communicating details about bookings.
Diagnosis
No real conversion tracking or reporting, inadequate website structure and content, and the clinic’s unique strengths weren’t represented in ads.
Treatment
Full tracking and report dashboard setup, intensive 2 month SEO campaign with new content, competitive analysis to test new ad angles.

Outcome: SEO completed in 2019 that still ranks 1st with only small changes needed. Massive reduction in cost per booking with a flexible system when more bookings are needed.

Balance in Motion
NEW PATIENTS PER MONTH
15

Before

24

After Stage 1

“It was pretty cool to see [cost per booking] halve in what was it? A month, 2 months? …And it’s a predictable system.”

Nick Torrance
Balance in Motion
Symptoms
Small clinic trying to expand in a highly competitive central Sydney market, struggling with big advertising costs and little results.
Diagnosis
Aiming for generic audiences, essentially using the same approaches as pre-existing competitors.
Treatment
Clearly defining the conditions and patients that Nick excels at treating that also bring him the best return, then focussing on growing that niche.

Outcome: A drastic reduction in cost per booking with better value patients coming in more regularly.

Book a live video call audit.